

Large numbers of YouTube views can generate revenue, get eyeballs on the product and generally improve the visibility of the IP. The same could be said for games like Dark Souls.Ī better strategy, in many cases, is to work WITH the “infringer” to the benefit of both of you. The game is a little difficult to get into, so watching people play the game can actually break through the difficulty and get more people into it. Take, for example, videos of a game like Crusader Kings.

The video may actually be attracting new buyers to your content. For instance, when someone is doing a “Let’s Play” video of your game, many company’s first reaction is to take it down. However, other cases are not so clearcut. There isn’t a whole lot to be done there. There are different types of “stealing.” In some cases, there is outright theft, such as when someone uses the text of your blog post as their own. Why should I deal with someone who is stealing my content?

Perhaps sending a takedown notice isn’t the proper first course of action.In a previous post, I detailed the law, the process and the contents of a letter that should be sent when someone is infringing on your copyrighted content.
